Mpowered Scale Up Cluster

‘Mpowered Scale Up Cluster’ Project supported by Trickle Up India Foundation and implemented by Jagruti, Daringbadi aims at alleviating the financial status of the Ultra Poor women (Project Participants) from the SHGs by 25% of their current income by the end of the project period. This is to be done by involving them into the micro-enterprise activities based on the available local resources in the area. 82 SHGs have been selected through gradation process comprising 954 PPs (ST 841, SC-112 & OC-1) from 37 villages of 4 Gram Panchayats; Danekbadi, Daringbadi, Greenbadi and Sraniketa.

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Mpowered Scale Up Cluster

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About the Project

The Mpowered Scale Up Cluster Project, supported by the Trickle Up India Foundation and implemented by Jagruti, Daringbadi, aims to improve the livelihoods of ultra-poor women by promoting sustainable micro-enterprises. The project works with 82 Self-Help Groups (SHGs) comprising 954 women across 37 villages in four Gram Panchayats, with the goal of increasing participants' incomes by 25% through market-oriented enterprises based on local resources. Five key enterprise sectors—Poultry, Goatery, Mushroom, Turmeric, and Millets—were selected after a business ideation process. All participating SHGs received business and technical training, developed business plans, and successfully launched their enterprises. During 2025–26, these businesses generated ₹29.19 lakh in primary sales and an additional ₹9.12 lakh from secondary income sources. The project also facilitated government convergence, mobilizing over ₹1.6 crore through schemes supporting infrastructure, agricultural inputs, machinery, and enterprise development. To strengthen entrepreneurial capacity, the project organized training programs on business management, SHG governance, branding, product development, gender mainstreaming, communication, and technical skills. Market access was enhanced through buyer-seller meets, trade fairs, and state-level exhibitions, enabling SHGs to establish commercial linkages and achieve significant product sales. Exposure visits to successful enterprises further enhanced participants' practical knowledge and confidence. Overall, the project has successfully empowered women by building sustainable livelihoods, strengthening SHGs as effective economic institutions, promoting digital and market linkages, and fostering greater financial independence and social empowerment within their communities.

Project Snapshot

Status

Active

Focus Areas

Women empowerment

Scheme

Women empowerment

Participating women from SHGs have sustainable and market based enterprises.
Participating women demonstrate greater self-confidence and agency within their households, groups and communities.
Self Help Groups (SHGs) are effective platforms for service access and market linkages.

Embedding digital technology for collective businesses.

Through the Business Ideation Process 5 trades (out of 17) have been finalized, they are; Poultry (24 SHGs), Goatery (16 SHGs), Mushroom (20 SHGs), Turmeric (14 SHGs) and Millets (8 SHGs). PPs from all SHG/Trades have been capacitated through regular coaching sessions conducted at the community level as well as the relevant trainings conducted at the block level. Consequently, all the 82 SHGs have developed their Business Plans and all of them have already started their enterprise.

In the year 2025-26, the total selling of the primary trade is Rs. 29,19,362/- through the enterprises taken up by the PPs;

Trade Name	Total SHGs	Sale/ Business Started	Revenue generated
Poultry	24	24	₹ 2,98,662.00
Goatery	16	16	₹ 4,39,100.00
Millet	8	8	₹ 4,02,715.00
Mushroom	20	20	₹ 2,01,180.00
Turmeric	14	14	₹ 15,77,705.00
Total	82	82	₹ 29,19,362.00

Apart from the above, the SHGs have earned Rs. 9,12,417/- from the secondary sources.

Convergence Data:

Department	Schemes	No. of PP benefitted	No. of SHG benefitted	Kind or Cash	Total Fund mobilized
Dept. of Animal Husbandry	Grant for Poultry Shed	0	2	Cash	450000
Dept. of horticulture	Supply of Potato, Pulses, and other vegetable seeds.	252	3	Kind
Dept. of Millet mission	Grant for Millet Stall, Supply of millet seeds for cultivation.	75	5	Kind & Cash	50000
Other Social security schemes	Supplied Machineries (Rice Mill, Pulveriser, Agricultural equipment)	0	7	Kind	15588000
Total					16088000

Training Details:

S.L No	Training Name	Number of training	Participants Details	Resource Person Details
1	Business Management	1	25	Mr. Nihar Ranjan Ojha
2	SHG Management	1	25	Mr. Sudhir Kumar Dash
3	Gender Mainstreming	2	25	Mrs. Anupama Rout, Mrs. Payal Nayak
4	Communication & Conflict Management	1	25	Mr. Sudhir Kumar Dash
5	Branding & Packaging	1	5
6	Vaccination Training	1	25	Dr. Jagannath Ghadai, VAS, Daringbadi
7	Prodcut development-1 Millet	3	26	Mr. Debananda Das, Ms. Puspalata Panda, Mr. Jagannath Chinary
8	Prodcut development-2 Turmeric	2	58	Mrs. Anupama Rout, Mrs. Payal Nayak
9	Prodcut development-3 Mushroom	2	48	Mrs. Jharana Sahu
10	Prodcut development-4 Poultry	1	22	Dr. Jagannath Ghadai, VAS, Daringbadi

Buyer-Sellers Meet & Trade Fair:

1	Buyer-Sellers Meet	Introduction and interaction between the Project Participants and the local vendors/buyers, proper valuation of the products and create the bonding between the buyers and seller in the coming future.	Representative from KASAM, Daringbadi. Representative from Daringbadi Farmers Producers group, Pahadi FPO. VAS from Veterinary Dept. Program Managers from Millets Mission, SHAKTI & APC(Agriculture Production Cluster) Projects. Local Traders of Poultry & Goatery.
2	Daringbadi Sheeta Mahostav	12 SHGs participated with different trades like; Millet, Turmeric and Mushroom.	Gained profit of around 60,000/-.
3	Adivasi Mela, BBSR	2 SHGs participated in the state level Adivasi Mela at BBSR with Turmeric and other local products.	Sold the products costing more than 300,000/-.
4	Kandhamal Mahostav, Phulbani	2 SHGs participated in the state level Adivasi Mela at BBSR with Turmeric and other local products.	Sold the products costing around 90,000/-

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